Long gone the days when we ran the businesses through traditional paper marketing. According to Brandwatch, 1 million new active mobile social users are added every day. That’s 12 each per second added to the existing internet population of 3.17 billion. So, if you are missing out 12 potential clients every second. The Brand and Businesses today need online presence from Website Development to Social Media marketing. Now, there are so many ways one can advertise online almost for free like on, Facebook, Twitter, Instagram, YouTube or Pinterest so why do my business needs a website. Here are top 5 reasons every business owner needs a website.
Get Noticed Through The Crowd
We live in the world where before buying anything, we look for Google. Have a question in mind, we Google. Want to know the reliability of a product or service, we Google. So, now as a business owner we ask ourselves if I an on Google? Can I be recognized in the crowd among Facebook, Instagram, or Twitter users? Do I have my clear and precise presence on Google? No, if you do not have a website.
You can optimize your website so you stand tall when your customers are looking for you and among your competition. With a great website that’s marketed well, your audience can find you and find the information/products they want to buy.
A Great Website Works Around The Clock
Having a great website is like an employee/storefront working for you day and night when you are not, while you are on long awaited vacation or you are attending your kid’s recital.
Anyone looking for your products/services at 1:00 AM? There’s your website working hard assisting your customers. On the other hand, with social media we try to find the best time to post/share and interact with our fans and followers but your website is working for you around the clock.
Make the First Impression Count
Facebook has more than a billion users today. Everybody’s using it. But eventually, its not your website so not your rules. However, with your website you own it and make your own rules around your audience and your products. Advertise the way it works for your business. It will always be there, growing in value like a great real estate investment. A website is your primary business asset.
Find And Connect With Your Audience
With your website, finding your audience can be difficult so, get social media to work for you, find your customers and be where they are. Many businesses assume that their customers are on Facebook and they setup a Facebook presence because everyone is doing it. But not all the social networks are for every business; for some, it might be but for others their audience might be on LinkedIn or Pinterest or maybe even old-school social sites like forums.
When you hand people possibility, they do great things. So through Social Media, you connect with your customers and then those customers work for you in making a profitable business.
Window Shopping Is Now Online Shopping
Strolling down your local Main Street isn't the only way people check out stores and other small businesses nowadays. With visits to Google, Yahoo, Bing, Yelp customers are constantly seeking where they plan to make their next purchase. Well represented website is your Visting card and Brochure – where the communication is not one way like paper brochure, its two way. You can engage and educate your potential clients by writing a blog, Answering possible questions in Q/A pages and providing Customer service. That’s I call a battle half won, now you have customer who saw and liked your product and now trusts you.
It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.
- Charles Darwin
Connect with us today for your online presence needs, anything from Website Development to Social Media marketing. Let us personalize your marketing strategy.