Search Engine Marketing Case Stydy

An Aviation company, located in Gary, Indiana also has in-house FBO and MRO Facility.

Services Provided

Search Engine Marketing - SEO & PPC

 

 

STRATEGY

Our strategy involved the marketing of content to increase Brand Awareness and Online visibility, on-site conversion optimization, and long-tail keyword targeting. We at Kraneil made notable SEO improvements for the brand, On-page and Off-page SEO altogether.

What we ended up doing included:

  • Researching on a best keywords for the company. SEO doesn't start with stuffing keywords on your website rather it starts at the decision with which web hosting services to use, which CMS (content Management System) to choose for building your website because it is all about building a trust with your consumers/search engines.
  • Creating a new High traffic generation campaign. The process involved exploring of every possibility to make it work for the clients. This involved the optimization of the code and content of the website, plus enabling better overall website visibility. Meta tag and snippet optimization, Directory submission, Local listing submission on Google and Bing search engine, Link Building.

 

RESULTS

Their website started ranking organically for most of their targeted keywords on Google's first page. Keywords like "Chicago FBO", "Hangar Rental" & "MRO division" holding a strong position at Google's first page. The organic traffic increased by 24.53% after just 3 months. The consistency by which Kraneil SEO Solutions kept adjusting the SEO strategy for the client led to scalable results that 60% of their traffic is coming from organic search.